Using "Tattoo Numb" or Lidocaine
I have found that using numbing cream with Lidocaine is much the most effective way for me to lessen the discomfort of being tattooed. I carefully follow the instructions to apply the cream lavishly in two layers and that wrap it all with clingfilm.
I have previously written about Vasocaine and over time have realised its limitations. It can only be applied once work is already advanced in the area being tattooed. Also when the effect wears off once back home, the inked zone can become quite painful for up to a day. With the numbing cream that doesn't happen to me.